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The Classy Career Girl Podcast

Welcome to The Classy Career Girl Podcast, hosted by Anna Runyan, founder and CEO of Classy Career Girl, named by Forbes as one of the top 35 most influential career sites of 2014. On this podcast, you’ll find a variety of training sessions, expert interviews, behind the scenes audios, action reports, inspiring success stories from our members, presentations I have given as well as audios that I record originally just for this podcast.

Dec 28, 2017

Rachel has a TON of energy and this was a TON of fun! Rachel is the creator multiple Facebook fan pages that have over 1 million fans and are profitable. You are going to love her!

Find the show notes here:

Rachel Miller is the creator of multiple Facebook fan pages like Quirky Momma and Crazy Cat lady as well as dozens of other audiences.  These pages are profitable, over 1 million fans and a real source of income. She teaches Moolah: From Page views to Paycheck: How to Grow an Engaged Audience.
I got to meet Rachel in July at an event and you know Rachel is amazing when everyone else was watching a baseball game and Rachel looks at you and says do you want to just go mastermind in the stairway instead of watch the baseball game? She had even brought her sticky notes and all her notes and was ready to dive in. I was like YES let’s do it and to this day I don’t even know who won that game but don’t tell anyone that. 
Rachel shows us how to reach people without wasting money and tips for beginner FB ads.

Some questions I ask:

  • How targeted do you have to get in order to reach the right people? And is there any way to track Amazon sales from FB ads?
  • I have been frustrated with the demographics. This past time, I was very specific in my demographics. I have a head lice removal business and it is very local and I tried to cater to just families, moms, teachers, etc. Most of the people interacting with the post were still not those likely to be my clientele. Some were from out of the country and many were bald men. I feel like it is not getting to the right people no matter how I try and direct it.
  • The timing for new businesses — ads before you launch products to drive traffic/interest and create brand awareness? Or wait until after you have physical products available?
  • How to target to certain audiences/your ideal client.
  • Should the ads be short and to the point? Longer? Serious or incorporate some humor. How frequently should one advertise?

In This Episode, You Will Learn:

  • How to use Facebook ads
  • How to not waste money
  • How to use Facebook ads at the beginning just starting your own page.