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The Classy Career Girl Podcast

Welcome to The Classy Career Girl Podcast, hosted by Anna Runyan, founder and CEO of Classy Career Girl, named by Forbes as one of the top 35 most influential career sites of 2014. On this podcast, you’ll find a variety of training sessions, expert interviews, behind the scenes audios, action reports, inspiring success stories from our members, presentations I have given as well as audios that I record originally just for this podcast.

Mar 19, 2018

If you think branding is about website colors and pretty fonts, well I disagree and I have something to say about that. Today on our mini-podcast episode I am going to answer a listener's question and teach you a different way to think about developing your brand messaging. It's time to stand out from your competition!

Show notes:

The Foundation of Your Brand in 4 Questions
I want you to passionately share your brand messaging. No sugar coating. Dive in deep to figure out what you and your company care about. If I could only say one more thing to my audience, what would it be? Shut out the online noise and just speak to your ideal client.
4 questions to help you create your brand messaging:
  1. If you didn’t care what anyone else thought, what would you say to your fans or followers?
  2. What are you sick of in your industry? What are other people teaching that is false?
  3. What do your potential clients need to stop doing right now? What are they doing right now that drives you nuts?
  4. What do your potential clients need to start doing right now?