Aug 10, 2017
Iiris Murto A question about personal branding: majority of the advice I've seen about branding is for your business and/or creative work. And that's all wonderful! But I've found it really difficult to find the applicable points to something more "boring" and less flashy, such as my field (sports economics and analytics). How would you go about building a captivating and dynamic personal brand when your area of expertise is inherently just looking at numbers and your field is mostly male. As someone who loves baking and high heels AND a good set of data, I'm wondering: how to mix all these often conflicting aspects and demands into a coherent personal brand that will help me move forward in my career?
Where do you want to be in 5-10 years? What skills and experiences do you need to get there? Evaluate our network and do informational interviews. Where do you see yourself? What’s your next step? Current company? Different industry or company? What does your brand need to be to get you there? What got you here won’t get you there.
What do you want your resume to look like. Create a resume for yourself in 5 years or a dream job description.
Create your content: Create original content that expresses your personal brand online and on social media. Ex. LinkedIn, Twitter, Blogs, Facebook, Personal website, online resume, etc. Create a quick, simple, and memorable statement describing who you are and what you have to offer. Pick 2-3 social platforms. Each sphere adds to your brand and personal reputation. Should you buy your name as your domain? Medium.com. Talk ing on YouTube. LinkedIN posts if your industry is on the professional side. I would start an instagram with your food, your clothes and your knowledge of data. Mix all your favorite things together to create your brand.